Pay Per Click Bid Management - The A-B-C formula for Success

PPC or pay per click bid management is getting complicated with the passage of time. But there's silver lining. This article might help you in jogging up some of those past forgotten tips and techniques. It will be helpful for the novice of the readers as well as the experienced. The so-called gurus in the field are often practicing these strategies. One common mistake that many novices commit is believing that SEO and PPC management are different. Web marketing is about maximizing the use of your time and money. Hence, wise marketers understand how to leverage both of these efforts to compliment each other. Simply put, key phrases are being used for both strategies. For example, smart SEO agencies always examine PPC cost per click in order to measure the buying potential of a keyword. Some of the dimmest bulbs in the drawer will opt for keywords that have no commercial intent and target those for SEO. Henceforth, It's great if you get a bunch of traffic to your site, not so great if no one is buying. As this article is about Pay Per Click, and not about SEO, let me share with you the silver lining I spoke of above, as it relates to the feircely competitive pay per click landscape.Enter the ppc software program, called Speed PPC. This software is highly recommended across the net by all the web marketing gurus. Speed PPC helps automate your PPC campaign best practices strategy much effectively than humans ever could. That said, let's talk about Pay Per Click Bid Management - The A-B-C formula for Success!A. Are you using a Ppc software program ? Pay Per Click Software can be beneficial for someone experienced in the field as well as someone who is new to the arena. Adequate care must be practiced when PPC account is being created. A software like Speed PPC helps you correctly group ads when the account is being created. Pay per click bid management can be a time consuming process, if you want to reap the success of your hard work, you will have to opt for a ppc software program. Various companies are specializing in this field. If this chore is becoming to be more of a headache, then you can opt for the services of a PPC bid management firm that knows how to work a ppc software program. Competition is growing rapidly in the adwords arena. The local PPC market is especially profitable for websites with local businesses. B. Are you grouping your ads? If you take a close look at most adwords accounts, you will find that many of the ads and the keywords will be completely unrelated. You want to keep your ad groups highly themed, and put 1 keyword per ad. This is the only way to get the true click through rate for a keyword. Initial efforts should be on efficient grouping of the ads and the keywords. PPC bid management involves all the major functions and requires great deal of attention. There is very little margin for error in this endeavor. To get an idea about the complexities involved in this paradigm, you can use your favorite search engine or read the e-books that are available online. The best bet would be to invest on PPC bid management software and learn the basic functions with the help of the software program. Consider employing the assistance of a local adwords professional.C. Are you split testing?Split Testing your ad's is not optional, it mission critical. The goal with PPC campaigns is to constantly be testing your ads, and trying to beat your control ad. Change up the titles, and descriptions and measure your results. If you don't split test your ads, you will never truly know which ad is the winning ad (going in circles - and that can get expensive). There are free web site monitoring sites out there Nail Pen that will automatically email your winning ad to you, after it reaches a certain number of impressions. Luckily Google is on your side even if you can't figure out how to develop a winning PPC strategy. Google implemented an automatic cleansing process to help maintain relevancy for it's customers. You must have a minimum click through rate of .05 after 1000 ad impressions, or Google will automatically shut you off. You effectively get voted out of the market place for having an irrelvant ad that no one is clicking. This is actually a good thing because Google won't continue to charge you. They won't take your money if you can't figure out what you are doing. Summing up, effective PPC bid management is a delicate process and must be practiced with meticulous care. I can tell you from experience in my early days, it is very easy to lose a ton of money on Google Adwords. However, keeping with the millionaires ' fail forward fast' motto, I eventually started learning the best practices. If your PPC campaign is executed properly, the number of visitors who are streaming to a website will increase significantly and you will simultaneously enjoy a nice ROI.The importance of PPC bid management tools must never be ignored. These tools will help you regardless of the budget that you have set aside for the purpose. Similarly, an understanding of how the tools are known to work will also be beneficial to the site owner in the long term. Grouping ads, and split testing are also critical success factors. Lastly, too many constraints in the budget must not be placed if you are into Iphone 4s Belt Clip PPC advertising. As the old saying goes: "It takes money to make money!"